Power to the She

January 4th, 2012 • BY

Skip vicariously ahead to spring workouts and renew your motivation via Athleta's new video clip.

Women’s powerhouse outfitter Athleta launched its first-ever national brand campaign today celebrating “Power to the She.” While we’re a bit skeptical of this moniker straight from the marketing department, we sure do love the campaign’s new inspirational video on the Gap-owned retailer’s website. It is, well, pretty darned inspirational. Shrug off your winter workout blues with a peek at this clip, which shows lots of well-dressed ladies running, sauntering, and doing yoga on gorgeous beaches.

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Erinn Morgan

About

After a 10-year career as an award-winning New York City-based editor launching and redesigning urban, style-driven magazines, Erinn Morgan left her downtown Manhattan digs after September 11th, 2001, in search of a less encumbered, freelance lifestyle. A life-changing, two-year-long trek around the country in a motorhome eventually landed her in Durango, Colo., which she now calls home. Her writing has appeared in numerous— More about this author →