Love Women’s Cycling? 36 Hours Left to Support Project X

September 4th, 2014 • BY

women's cycling tean specialized lululemon

The Specialized-lululemon cycling team is one of the top women’s cycling teams in the world. In 2012, ten of the team’s riders represented their countries at the London Olympics. They’ve also won some of the biggest bike races in the world and are the current World Champions in the Team Time Trial. 

But, professional women’s cycling doesn’t get the props, the air time, or the prize and sponsorship money that men’s cycling is known for. It also hasn’t had any of cycling’s infamous doping scandals.

Even after a wildly successful season, this women’s cycling team is looking for new sponsors to keep them going. And, with Project X, they’re turning to a unique source—crowdfunding—to do it. Which means that if you love women’s cycling (and would like to see it keep progressing), you can support a world-renowned team—and become a club member at the same time.

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According to Project X:

“Project X is about taking our search for sponsorship to fund one of the top women’s cycling teams in the world and addressing these three points. We want to build a link between the recreational cyclist and the pro rider to create an engaged community; by making the team accessible and essentially sponsored by its fans. By building the fan base around the team, we are in turn bringing more exposure to the sport.

We’re following a model that has been proven by countless soccer clubs from around the world and leaning on a tradition made famous by American football’s Green Bay Packers. By becoming a member of Project X you are not just supporting a team, you a creating a foundation upon which the sport can grow. Much in the same way fans did when Billie Jean King championed the formation of the WTA you will be helping to level the playing field, by saying women’s cycle sport matters enough to you that you are willing to make a financial contribution to see this program continue.”

Want to support this worthwhile project? Head on over to Project X’s Indiegogo page to learn more.

 UCI Road World Championships 2012, Team Time Trial for Trade Team - women

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