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Did You Know?

44%
of outdoor participants are female
30%
of outdoor participants are from households with incomes of $100,000 or greater
$4 billion+
the amount of money active women spent on cycling, running, skiing, and outdoor women’s-specific products in 2011

Statistics courtesy Outdoor Industry Foundation 2010 Outdoor Recreation Report and Leisure Trends Group’s Women’s Market 2012 Sales and Trends Update